Proof in the Post: Unlocking Social ROI Across Campaigns, Creators & Colleagues

Name: Proof in the Post: Unlocking Social ROI Across Campaigns, Creators & Colleagues
Uploaded: 2025-06-18T09:59:00+00:00
Duration: 23 min
Description: With Rachael Goulet – Director of Social Media, Sprout Social. Rachael shared her hard-won insights from 15+ years in social, reframing ROI not as a single number, but as the collective value across campaigns, creators, and colleagues. She urged social leaders to “be the nucleus” of their organisati

Jun 18, 2025

23m

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With Rachael Goulet – Director of Social Media, Sprout Social. Rachael shared her hard-won insights from 15+ years in social, reframing ROI not as a single number, but as the collective value across campaigns, creators, and colleagues. She urged social leaders to “be the nucleus” of their organisations by translating social value into business language.

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